RICH MEDIA GUIDELINES: FALL 2004
In an effort to improve interactive as an advertising medium, the IAB’s Rich Media Task Force has announced a set of guidelines for rich media advertising focused on in-page and over-the-page ad units. These guidelines give advertisers and their agencies the ability to develop advertising content consistent with the specifications accepted by many of the leading interactive publishers. The purpose of this set of guidelines is to lend efficiency to the online ad-creation and media-buying communities.
Announcement:
After soliciting industry feedback, the IAB is recommending the following set of guidelines for in-page and over-the-page rich media advertising units. These will supersede existing guidelines (version 1.0). The goal is to enable advertisers and agencies the ability to create compelling rich media advertising to these specifications, usable across the majority of publishers.
The Guideline:
For a complete copy of the guidelines, please click this link.
Industry Compliance Program:
The IAB has developed two compliance programs for IAB members who subscribe to the above standards. Some companies may be compliant with the in-page standards, others with the over-the-page standards, and some with both. The definition of compliance for both programs is the same, and can be seen below.
Analysis and Process:
As a group, and separately, we set out to understand from agencies, users, marketers, publisher & technology providers the key challenges of online rich media advertising. Below is a synopsis of key findings, the methodology utilized and our key conclusions.
Sources: *Microsoft / MSN Usability Research, 2004; Dynamic Logic, 2003 & 2004
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