THE KNOWLEDGE ZONE
The purpose of the Knowledge Zone is to guide you to high quality information resources in various aspects of the online advertising business.
This section is also to familiarize publishers, marketers, and agencies with Interactive advertising standards and guidelines formulated and developed by their peers in association with the IAB. Use of these standards and guidelines directly organize the industry so as to foster an environment in which the Interactive medium is implemented with ease, thus allowing the industry to buy more and capture value.
Additional resources could be found at BAGS (Bangkok Advertising and Graphic Design Society) |
Knowledge Articles:
(Updated every month)
» What is rich media?
» What is viral advertising?
» How to get noticed online
» Industry statistics & data
» Rich media guidelines
Downloads (PDF/PPT):
(Right-click and save target as ...)
» Reasons to use interactive advertising
» 6 principles of effective online advertising
» Rich media complete guidelines
|
NEWSFEED . BAGS (BANGKOK ADVERTISING & GRAPHIC DESIGN SOCIETY) .
