Blogs on AdvertisingPublished October 6, 2011
After 132 years, Ivory soap is getting a makeover. A new marketing campaign and updated product packaging from Wieden + Kennedy are planned for this month, with the target demo being modern moms who are complex yet driven by simplicity. That's not the only paradox. W+K creative director Karl Lieberman says: "The inspiration for this campaign came from the observation of how, over the years, in an effort to make life simpler, we have somehow made life more complicated. Unlike a lot of other brands, Ivory has stayed true to its equity. It has remained the antithesis of the overly complicated—from its ingredients, packaging and advertising—it's a throwback to an era where there wasn't time for such things. And that's what makes its new voice so refreshing." So, a brand that has gone more or less unchanged for a century is being rebranded as a throwback? Hmm. A brand that has always stayed true to its equity is now changing its whole look? Hmm. Anyway, the TV, print and online ads will feature "Ivoryisms," described as "refreshingly honest product truths." The lines include "When dirt changes its formula so will we." The marketing formula doesn't count. More new work after the jump.
Blogs On DesignPublished September 2, 2011
I found some very unique and creative printed catalogs that I thought that other graphic designers might be interested in seeing. Many of these catalogues come in strange forms or in a state that you might not expect a catalog to be in. My eyes have been opened to new possibilities in catalogue design. Some
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Blogs On DesignPublished August 5, 2011
Catalog design is more than just making a collection of colorful pages for flipping through it to get an overall idea of the product or service. It needs to be creative and captivating enough to instigate an interest among prospective buyers and users. To stand out, some designers give that extra touch to the design.
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Blogs On DesignPublished June 14, 2011
Web design and development blogs are always full of advice and constructive discussions. The mission of these blogs is to help the community stay informed. One such informative article that a fellow Six Revisions writer of mine wrote recently is about the strategies involved in avoiding bad clients. Many other Six Revisions writers have tackled [...]
Blogs on AdvertisingPublished June 13, 2011
What's up with Macy's always congratulating the wrong team after a championship? It happened for the second time in two years today, as the department store ran ads in the Miami Herald applauding the Miami Heat for winning the NBA Finals. Of …
Blogs On DesignPublished May 16, 2011
In this post we have collected 28 free high quality fonts. Amazon.com has some great books on fonts that you may also want to check out. Color Lines Free Font Free font VAL Deibi v1.0 – free font CODE free font Glide Font St Marie Dekar free font Pacifica™ FREE FONT Infinity Banda typeface Hyperbola [...]
Blogs on AdvertisingPublished May 3, 2011
Frank Miller's new ad for Gucci's Guilty cologne looks suspiciously like Frank Miller's old ad for Gucci's Guilty cologne. You know, the one from last fall that seemed to impress, well, nobody, at least not on a creative level. The fo…
Blogs On DesignPublished April 20, 2011
Color can make or break a design, and choosing the right colors can make all the difference when faced with a visual challenge. In today’s post I will be sharing with you 15 uses of red in web design. Justdot Puma Running McKinney Solid Giant Web Design Map Box The Digital Invaders Charleselena Chick-fil-a Weld [...]
Blogs On DesignPublished April 15, 2011
Just a few short years ago, building static websites by hand with HTML/CSS was the norm. Nowadays, WordPress powers almost 14% of all websites[1]. Originally developed as a blogging platform, WordPress has since morphed into a powerful content management system for all types of websites. But, as with most things that evolve from what they [...]
Blogs on AdvertisingPublished April 14, 2011
Church leaders in the Philippines decried the ad for showing a young boy and girl almost holding hands.
