With their fluffiness, big trusting eyes and adorable attempts to learn how to operate their oversized paws, kittens and puppies are the essence of the word squee. But take that fluffy kitty or puppy and multiply it by six. Now, you need to provide …
This fun campaign from solar-power company Sunrun and ad agency Heat should make conventional utility companies green with envy. The writing's excellent—far better than my silly lead sentence—in three well-acted spots that invert vie…
We've been writing a lot about Ikea lately—its full store inside a banner ad, its rent-paying catalog, its throwback-futuristic home-theater systems. Here's another great idea to add to the pile—the chemical toilet that's much more than it appears. Ad agency 1861 United set up an average-looking Ikea porta-potty at last month's Milan Furniture Fair …
Is this cool or crazy? Probably more of the latter. In Brazil, fashion retailer C&A has rolled out a program called Fashion Like. People can "like" certain articles of clothing on the brand's Facebook page, and the like counts are …
This "Cane Toad Road" ad from Australia (via ad agency JWT Melbourne) for the Ford Falcon and its EcoBoost engine leaves me feeling sad for toads rather than impressed by the car's performance. Poor Ralphie. Even if they're too dum…
Few directors have had to work as hard as David Fincher to earn a place among Hollywood's filmmaking elite. Long before he became a household name for visually arresting hits like Fight Club and The Girl With the Dragon Tattoo, Fincher—who…
Photoshop fails can range from annoying to awesome. Here's one for the latter pile—a Target circular with a dad who appears to have one too many appendages. The best part is the wife's face—it's like she knows! And she doesn&…
For all the talk of mobile-marketing tech, there remains a pretty wide gap between the potential and the practicality of QR codes. That's why it's nice to see this case study from Korea, where a retailer increased lunchtime sales by 25 perce…